The paper considers the issue of functioning of the mechanism of formation and translation of values of labor in family. Fundamental labor values and main channels of their distribution are revealed based on empiric material. Family influence on motivation of today’s Russian youth’s labor behavior was determined. An intergenerational comparative analysis of labor mindset and values of parent’s generation and their children was carried out. Random sampling was used for designing “parent” sampling: parents of students of two state universities of Nizhny Novgorod, Minin University and Dobrolyubov University, were interviewed. Survey type – hands-on: students were supposed to interview parents with respect to their labor mindset. Respondent parents were asked a question on values they consider important for their children. It was proposed to choose at most three from 7 options: prestigious work, high income, self-fulfillment opportunities, interesting work, socially useful labor, family well-being, health. Family well-being turned out to be the most significant for respondents. 79,5% of respondents chose this answer. Health ranks second – 76,2%. 36,9% of respondents distinguished the role of interesting work. High income ranks fourth (36,1%), 32,0% and 25,4% of parents wish their children self-fulfillment opportunities and prestigious work, correspondingly. Socially useful labor appeared least important among suggested options, only 3,3% of respondents checked it. The percentage of parents, who highlighted their own influence on children’s occupational choice and support of that choice, is high. The research also demonstrated that today’s students are much less involved in household work than parents at their age.

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