Development of the global information space is the basis of change in the educational paradigm and the formation of the world market of educational services. Traditional educational institutions face new challenges and risks that undermine their competitiveness. This implies the emerging phenomenon of online reputation risks, with significant regional characteristics. This paper first examines the emergence of online reputation risk for the Kazakh education. It shows how particular risks of educational institutions multiply the risks of reputation as regards regions and the country overall. Countering online risks and the positive e-reputation development should be part of a unified governmental and educational strategy. Empirical data justified the need to include the program of online reputation development into the strategic development plans at the level of local educational institutions.

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