The paper defines a complex of manager’s qualities based on theoretical and methodological analysis and synthesis methods, available national and world literature, research papers and publications. The complex approach methodology was used, which provides an innovative view of the development of modern manager’s qualities. The methodological background of the research are theoretical and methodological analysis and synthesis methods of available national and world literature, conceptual analysis of issue-related research papers and publications; study and generalization of both national and foreign developments and introduction of projects regarding actualization of manager’s effective activity; the use of generalization, comparison, forecasting methods. The carried out research made it possible to distinguish a number of factors, which will have the major effect on managers’ innovative entrepreneurial activities in the coming decade. Management as a social and economic phenomenon is under constant development – going to the future, and every efficient manager should accordingly improve himself. Therefore, today not only the level of professional training but such components of the profession as innovations and creativity, which are business advantages, important economic recourse and intensive economic development condition, become characteristic of manager’s activity. They’re defined as abilities to reveal and encourage employees’ creative and innovative ideas. These aspects are reflected in the development of innovative business model of modern manager, each component of which is a key and independent element. Special attention is paid to the creative and innovative component of the suggested model. The suggested model might be used in order to create a manager’s unique image and lead the company he manages to a long expected result.

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