The relevance of the problem indicated in the article is caused by the fact that under current conditions it is necessary to offer high-quality and demanded tourist products, formed at the combination of various industries on the basis of wide application of creative potential of different industries, including tourism and cinema, a harmonious conjunction that opens a new area of tourist activity –cinema tourism.The purpose of the article is to examine the role and significance of the creative potential to develop cinema tourism, to work out typologies and identify the key characteristics of cinema tours. The leading method to the study of the problem is the method of sociological research and modeling, allowing on the base of analysis of consumer preferences emphasize the key characteristics of the movie, which will be proposed as the cinematographic basis for creating a project of a new cinema tour.In the article the classification and the original typology of cinema tours are presented, on the basis of sociological research the specific peculiarities of building route of different types of cinema tours are emphasized, practical examples of the most popular cinema tours formed on the cinematographic basis selected as a result of the principles and approaches identified during the research are discussed. The article submissions may be useful for members of the scientific and educational community concerned with the problems of exploring the possibilities of application of creative potential, as well as for representatives of the tourism business developing niche products of cultural tourism.

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