This article is retracted by request and approval of all authors with the following retraction notice:

Cunha, M., Magano, J. and Alisigwe, S. (2019). Retraction Notice: The Consumer Interpretation of Social Networks Publications: A Case Study about Luxury Fashion Brands in Portugal. International Journal of Environmental and Science Education, 14(9), pp. 591-591. http://www.ijese.net/makale/2149

Therefore, PDF version of this article is removed from the website.

Today luxury is everywhere. Everybody wants his products to be luxury. The concept of luxury is attractive and fashionable.

In the current digital communication landscape, social networks represent an important brand communication channel. The general objective of this research is to understand consumer interpretation owing to the publications of luxury fashion brands in social networks.

Specifically analyzed were the dimensions of information, word of mouth, trends, personalization, interactivity, brand value and purchase intention. Starting with the use of the quantitative method, a questionnaire survey was conducted, and the instrument was created based on the model of Yadav and Rahman (2017).

It was found that Portuguese consumers consider that luxury fashion brands make publications on social networks that contain useful information, spreading trends, responding to consumers’ needs and interacting with them. As a result, consumers value these brands and manifest intention in purchasing them.

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