In the era of knowledge-based economy, rapidly changing and uncertain business environment, means that the company's biggest challenge. Confrontation with the problem of how to exploit the current market, achieve a competitive advantage. Some researchs suggest that innovation is the most important tool for companies to maintain a competitive advantage from the use. For this purpose, what this research seeks to measure the pattern is innovation. The population of the research staff collected food and roses. 2250 people who use formula cochran sample of 250 individuals were determined. Direction Determine the reliability of the composite reliability 0.92 was used. Factor analysis was used to test the validity of the questionnaire. Using structural equation modeling software to analyze the data lisrel and PLS. Results showed that the pattern Innovation evaluation model was perfect, and indicators needed to measure innovation in the field of research and development and investment 8In knowledge, human resources, innovation policies, performance, innovation, technology and the associated information Global flows Global economy, and productivity and trade classifications, and it was determined that the effect of each of the indicators is positive.

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