Identifying and Prioritizing Indicators of Macro-Environmental Factors in Entry of Semnan Plaster Plants into the Markets of Neighboring Countries

APA 6th edition
In-text: (Minbashrazgah, Zarei & Ghazvini, 2017)
Your Bibliography: Minbashrazgah, M.M., Zarei, A. & Ghazvini, H. (2017). Identifying and Prioritizing Indicators of Macro-Environmental Factors in Entry of Semnan Plaster Plants into the Markets of Neighboring Countries. International Journal of Environmental and Science Education, 12(2), 267-278.

Harvard
In-text: (Minbashrazgah, Zarei and Ghazvini, 2017)
Your Bibliography: Minbashrazgah, M., Zarei, A. and Ghazvini, H. (2017). Identifying and Prioritizing Indicators of Macro-Environmental Factors in Entry of Semnan Plaster Plants into the Markets of Neighboring Countries. International Journal of Environmental and Science Education, 12(2), pp. 267-278.

Chicago 16th edition
In-text: (Minbashrazgah, Zarei and Ghazvini 2017)
Your Bibliography: Minbashrazgah, Morteza Maleki, Azim Zarei and Hadi Ghazvini (2017). "Identifying and Prioritizing Indicators of Macro-Environmental Factors in Entry of Semnan Plaster Plants into the Markets of Neighboring Countries". International Journal of Environmental and Science Education 12 (2):267-278.

Abstract

The present study aimed to prioritize indicators of macro-environmental factors in entry of Semnan plaster plants into the markets of Iran’s neighboring countries. This study was an applied research. The statistical pollution included business unit managers and employees of Semnan plaster plants. The sample consisted of 30 people based on the purposive sampling. Data were collected by a questionnaire and analyzed using Expert Choice Software. The results showed that the macro-political factors (weight = 0.496), economic (weight = 0.287) and cultural (weight = 0.217) have the highest importance, respectively. In addition, sub-criteria were prioritized based on high tariff and nontariff barriers, political instability in foreign markets, exchange rate fluctuations, strict laws on foreign markets, unfamiliarity with foreign business, deteriorating economic conditions outside the country, differences in dialect, and cultural and social characteristics.

Keywords: export, plaster plants, macro-environment

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