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pp. 12245-12252 | Article Number: ijese.2016.892
Published Online: December 06, 2016
Abstract
The purpose of this article is to describe the Media Environment in 2035 Foresight Session held on September 27, 2015 at Artek International Child Center during International Youth Media Forum. The event was attended by 158 schoolchildren – the winners of regional Youth Journalism contests. The researchers were entrusted with the task of identifying the specifics of modern teenagers` vision of the future; predicting of most promising media professions - from the point of view of young people; evaluating the possibilities of the emergence of new types of media and attitude towards the impending digital future. Session moderators used a variety of research methods, such as emotional deep problems study, survey of all participants with both open-end and close-end questions, elements of pedagogically organized team play offering different levels of generalization, joint analysis of the results, and divergent presentations of outcomes. The survey findings were confirmed in the course of the team game, where the schoolchildren acted as experts and provided the prognostic description of 2035 media reality. During visualization of the ideas at a higher abstraction level the obtained images were identical to those that occurred during the game.From the results of Media Environment in 2035 Foresight Session, the moderators concluded that modern teenagers feel neither threatened, nor scared of the impending future and that is significantly different from media behavior of adults.
Keywords: Environment, generation Z, future, forecasts, foresight, media reality
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