The main goal of this work is to reveal social filters in the system of assessing the higher education services market. On the basis of the institutional interpretation of market relations, mechanisms and features of asymmetries formation in the educational services market are investigated. The role of the institutional environment ensuring processes of the man inclusion in the market relations was determined. The conceptual provisions aimed at the social filters theory development and the possibility of their use in the higher education services market operation in the region were justified. The institutional interpretation of higher education services market. Conceptually, from the neoclassical economics viewpoint, any market can be presented as a price mechanism for supply and demand regulation, providing a balance through free competition between independent and rational market participants. Such an understanding of the market causes more and more debates and stimulates many alternative models design. The orthodox neoclassical theory was subjected to the most consistent criticism by the institutionalism, which resulted in developing the original independent economic theory. The most important difference between institutionalism and neoclassical theory is in the interpretation of the economic processes organization and regulation mechanisms.

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