The paper focuses on  the university  academic excellence projects worldwide and tries to explore the higher education institutions experience and trends regarding their language policies within the international landscape and increasing globalisation.The article agrees that English goes as a major medium of instruction at universities that strive for reaching higher positions in world university rankings and takes into account the UNESCO traditions related to language diversity and multilingual education development, as well. The research focuses on language policy issues as language has always been a tool to create, deliver and process knowledge within, across and beyond local and national communities toward the global scale. The study took into account the experience of national academic excellence projects across the world, tried to identify those language challenges that the Russian universities as members of the Russian national academic excellence project are currently facing. The research goal was to map those changes and shifts in the language policies of Russian higher education institutions that could help them boost their academic visibility internationally. The methodology rested on the qualitative analysis of national education programmes, universities’ action plans, data on Russian universities strategies and tactics regarding language issues.

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