The research urgency is caused by the intensification of virtual models of youth behavior that determine the educational process of modern University as the undifferentiated flows of information which are different by their value and that reduce the channels of personal communication of students as socio-cultural communication. Replicated in the information and communication systems, virtual models of behavior in artificial environments mostly are oriented on the development of abilities to activities by suppressing the sphere of interpersonal interaction and limiting of real social contacts, which does not correspond to generally accepted in society, socio-cultural programs of development of the individual student – the future specialist. The current discrepancy needs scientific systematization and interpretation. In this regard, the focus in this article is devoted to substantiation of the content of students’ value orientations, which are transformed by the virtual behavioral models. The paper presented actualized content of the concept "virtual models of behavior", defined the essence of transformation of students’ value orientations in the educational process of the University, disclosed the specifics of the transformation of value orientations in the space of virtual models of behavior, developed elective learning module "Value orientations of students in a real educational process of the University and in the virtual space of the Internet. It proved the effectiveness of this module by using the cognitive, emotional and behavioral criteria. 

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