The paper analyses modern information society in terms of an information ecology approach. Its aim is to determine the place of the human being in the human-society-ecosystem relations system and to study the prospects of a humanistic approach to the understanding of the essence of subject-object relationships in the communication space of information society. Based on the principles of integrity and systemacy, the principles of holistic methodology, analysis and synthesis have been used. It is shown that the ecology-information model leads modern philosophical thought to new dimensions of the world and the human-being, to the reconsideration of the existing essential relations between them; that the eco-oriented conceptions of modern philosophy that preserve the integrity and inherent worth of the being of the human make it possible to adequately consider an individual’s social situation in the information society. The article also describes the concept of an information code as unconscious and sustained cultural matrix that determines the mode of the human existence in the world, and considers its features under modern conditions when communicative activity of the subject as a general form of being becomes its basis. In addition, the concept of navigation as the movement of the subject within the structure of information models of the world created by the experience of many generations is characterized.

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