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pp. 8228-8236 | Article Number: ijese.2016.622
Published Online: October 04, 2016
Abstract
In this article, the authors propose economic projection of the views of Daniel Kahneman on intuition. The authors believe intuition to act as an operative category in entrepreneurship. The results of given statistical experiment prove viability of the phenomenon of intuition when making investment decisions. Two independent mechanisms for investment decisions are being defined - the «rational» and the «intuitive» ones. The research leads to conclusion that entrepreneurs’ intuitive decisions possess a relatively high level of efficiency.
Keywords: Management, entrepreneur, investment, intuition, decision-making under uncertainty, risks
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