In connection with socio-economic transformations taking place in our country, which caused changes in the system of values and, as a consequence, in moral-economic relationships and human behavior, the subject of money becomes one of the most significant topics in modern Russian researches in various fields of science. The main method to study this problem is a modified variant of the method of semantic differential which makes it possible to assess the cognitive (monetary notions) and emotional (evaluation of money) components of the emerging monetary perceptions. The results of the study allow us to state a high degree of importance of money in the perception of modern Russian youth, which is mainly characterized by the context of vital attributes, including success, meaning of life, authority. We found close relationship between age and gender lines of identity formation, the interlocking of which defines the nature of the person’s inner world, including relatively subjective beliefs about money. Having studied specifics of money perception in the system of individual consciousness of personality in older adolescents, we may get closer to understanding the likely future social trends in the Russian society and possible personality problems of our compatriots with regard to the immediate future.

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