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Marketing Mix for E-commerce

Elena V. Pogorelova, Irina V. Yakhneeva, Anna N. Agafonova & Alla O. Prokubovskaya

pp. 6744-6759  |   DOI:
Published Online: September 13, 2016
Article Views: 2860  |  Article Download: 13387


The relevance of the analyzed issue is caused by the need to study the process of transformation of marketing in e-commerce, as the active involvement of business organizations in the field of e-business is often accompanied by problems of applying the usual marketing tools in a virtual environment. The article seeks to identify changes in the elements of the marketing mix in e-commerce in accordance with the trend of e-business and Internet technology. The leading approach to the study of this issue is the marketing model 7P, allowing structuring the changes in a complex of marketing tools with regard to trade and information services of online stores. The results of research were: to establish the determining role of technology and information support of consumers; to identify the areas of transformation of the marketing mix in e-commerce, demonstrating the significant influence of consumers on the content of 7P and personalize the supply of goods and services. The article may be useful for online stores in case of marketing strategy development, identification of the most important elements of 7P, assessment of marketing effectiveness and optimization of marketing costs.

Keywords: Customer behavior, digital economy, e-commerce, marketing mix


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Teaching Listening Comprehension: Bottom-Up Approach

Anvar N. Khuziakhmetov & Galina V. Porchesku

pp. 1989-2001  |   DOI: 10.12973/ijese.2016.572a
Published Online: June 14, 2016
Article Views: 2549  |  Article Download: 9375


Improving listening comprehension skills is one of the urgent contemporary educational problems in the field of second language acquisition. Understanding how L2 listening comprehension works can have a serious influence on language pedagogy. The aim of the paper is to discuss the practical and methodological value of the notion of the perception base of the language. It also highlights the importance of structural features and frequency of linguistic units in helping to determine teaching priorities in English language teaching, specifically, when training listening skills. The leading approaches to the problem of the paper are the psycholinguistic and statistical ones which help to identify practical teaching principles. The paper illustrates these approaches with the findings on the perceptually relevant features and frequency of the English words and sentences and their linguistic features. The findings are discussed in terms of their application in developing bottom-up listening skills and tested in a listening comprehension experiment. The materials of this article may be of use to those who are interested in problems of speech perception and improving the existing listening comprehension teaching techniques

Keywords: Listening comprehension; speech perception; bottom-up strategies; linguistic features; perception base; frequency


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Elementary School Students’ Attitude toward Science and Related Variables

Esme Hacieminoglu

pp. 35-52  |   DOI: 10.12973/ijese.2016.288a
Published Online: February 02, 2016
Article Views: 4932  |  Article Download: 8628


Worldwide studies have revealed an important issue in that an increasing percentage of students within the X – Y age group are not interested in science. Many students, especially females, have negative feelings and attitudes toward science, which discourages them from continuing with scientific inquiries. There are limited studies related to the factors predicting school students’ attitude toward science; therefore, the purpose of this study is to determine the relationships among the seventh grade elementary students’ attitudes toward science, their learning approaches, motivational goals, science achievement and students’ nature of science (NOS) views. The questionnaires for this study were administered online to 3,598 seventh grade students in different regions and cities of Turkey. The convenience sampling method was used in this study. The correlation results revealed the positive relationship between attitude toward science and the other variables. Multiple regression analysis indicated that while students’ meaningful learning, self-efficacy, and nature of science views have a positive contribution, rote learning contributed negatively to the model. The findings also showed that parents’ income and education level had a significant effect on students’ attitude toward science. 

Keywords: attitude toward science, motivational goal, self-efficacy, nature of science


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Innovations in Hospitality Industry

Elena A. Dzhandzhugazova, Ekaterina A. Blinova, Liubov N. Orlova & Marianna M. Romanova

pp. 10387-10400  |   DOI:
Published Online: November 09, 2016
Article Views: 1302  |  Article Download: 7621


The article focuses on the study of the role and importance of innovation, its classification, the problems of its application in the hotel industry with emphasis on the application of sensory marketing tools in the development of the innovative marketing mix within the hospitality industry. The article provides an analysis of the "seven sensual notes of hospitality", i.e. "sight", "hearing", "smell", "taste", "touch", "intuition", "impression". The authors rely on the "sensual notes" in their consideration of an innovative hotel marketing mix, generalize and systematize the results of studies, practical examples from the experience of the world best hotels. The authors have conducted a comparative analysis of research findings pinpointing the impact of the innovative marketing mix on the performance of hospitality industry enterprises.

Keywords: Hotel industry, hospitality, innovation, innovative hotel marketing mix, sensory marketing


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Circular Migration and its Impacts in the Current Stage of Globalization

Magdalena Privarova and Andrej Privara

pp. 12909-12917  |   DOI:
Published Online: October 22, 2016
Article Views: 3162  |  Article Download: 6513


In recent years, the concept of circular migration is increasingly getting into the center of attention among economic theorists as well as decision-makers in the field of international labor migration. In the current conditions of globalization, circular migration could solve some of the pitfalls encountered on the return migration. This paper outlines the genesis of the concept of circular migration and analyses the impacts of this phenomenon on the development of countries of origin. It also draws attention to the need of establishing mechanisms to ensure the circulating nature of migration movement. To do this, it is necessary to meet certain conditions. In this context, international cooperation on migration is a necessary condition for a “win-win-win” strategy as an important part of circular migration. The paper outlines the various forms of this cooperation.

Keywords: Circular migration, development of countries of origin, international cooperation


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Challenges of International Students’ Adjustment to a Higher Education Institution

Tatiana A. Baklashova & Andrey V. Kazakov

pp. 1821-1832  |   DOI: 10.12973/ijese.2016.557a
Published Online: June 12, 2016
Article Views: 2029  |  Article Download: 6068


The relevance of this work is determined by the real problems of foreign students’ adaptation to the educational environment of Russian high school. International students face certain problems, complicating adaptation to a new lifestyle, to the educational environment of the Russian high school, to a completely new social and cultural environment. Every year more and more foreign students come to Russia to get higher education, and every foreign student goes through an objective process of adaptation to college life. This article aims to develop recommendations, basic principles for an educational institution that provides educational services to foreign citizens. The leading method to the study of this problem is a qualitative method of case-study, which allows to focus on practical knowledge about real everyday situations, faced by foreign students in Russia.  The case-study method provides an opportunity to pay close attention to the impact of social, cultural and academic factors on their adaptation. The article revealed that international students often face a series of transitional difficulties immediately after arriving to study in Russian universities. The problems are cataloged according to academic, social and cultural aspects. The article states that in order to overcome these problems, the students use resources provided mainly by the university. On the other hand, it is found out that these problems motivate foreign students to develop strategies to meet emerging challenges. The data obtained can be used in the practice of the university administration, faculty and staff to timely detect and eliminate academic, social and cultural challenges faced by international students at the beginning of their studies in Russia. Attention to these issues will provide more adequate support for foreign students.

Keywords: International students, higher education, academic challenges, social isolation, cultural adjustment


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Psychological Characteristics of Adolescents Orphans with Different Experience of Living in a Family

Tatyana I. Shulga, Daria D. Savchenko & Evgeniya B. Filinkova

pp. 10493-10504  |   DOI:
Published Online: November 09, 2016
Article Views: 655  |  Article Download: 4249


The complexity of settling adolescents-orphans in foster families and significant number of break-downs in these families are the problems which determine the relevance of current research. Many adolescent orphans get in social institutions repeatedly, because their psychological features lead to difficulties that their foster parents are unable to cope with. These features hereby need to be thoroughly studied. This article presents the study of psychological features of adolescents with different experiences of living in a family. Research complex of 17 psycho-diagnostic methods allowed to reveal specific differences in psychology of adolescents-orphans without experience of living in a family, compared with adolescents who live in orphan institutions, but have the experience of living in a family and with adolescents living in a family since their birth. It was found that family deprivation violates psychological development of adolescents. The violation manifests itself in the specificity of their emotional intelligence and regulatory functions, reduction of social intelligence and level of sociability, as well as in specific self-image (negative self-attitude, uncertainty, distrust of the world, particular attitude to the future and the prospects of life, etc.) and perception of the other (distorted attitude towards the family and its members, negative view of parent-child relationship and child functions, etc.).

The results obtained are of interest for children psychologists and social workers.

Keywords: Adolescents, orphans, psychological characteristics, family deprivation


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The Problem of Reading and Reading Culture Improvement of Students-Bachelors of Elementary Education in Modern High Institution

Lera A. Kamalova & Natal’ya D. Koletvinova

pp. 473-484  |   DOI: 10.12973/ijese.2016.318a
Published Online: April 11, 2016
Article Views: 916  |  Article Download: 3831


This article is aimed to study the problems of reading and improve reading culture of students-bachelors of elementary education in modern high institutions and development of the most effective methods and techniques for improving of reading culture of students in the study of Humanities disciplines. The leading method to the study of this problem is a pedagogical experiment (ascertainment, formation and control stages of experiment), and the method of expert estimations, statistical processing of quantitative research results. The article identifies the most effective methodological techniques of reading culture improvement of undergraduate students, future specialists of elementary education in their learning process at the University; We offered the methodology of reading culture improvement for the undergraduate students of "Elementary education" profile, providing thoughtful skill of reading of the works of various styles and genre, creative reading skill, formation of reading competence of students.

Keywords: elementary education, reading skill, reading culture, personal and professional development, creative reading, means of communication


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The Climate Change Attitude Survey: Measuring Middle School Student Beliefs and Intentions to Enact Positive Environmental Change

Rhonda Christensen & Gerald Knezek

pp. 773-788  |   DOI: 10.12973/ijese.2015.276a
Published Online: September 13, 2015
Article Views: 2162  |  Article Download: 3605


The Climate Change Attitude Survey is composed of 15 Likert-type attitudinal items selected to measure students’ beliefs and intentions toward the environment with a focus on climate change. This paper describes the development of the instrument and psychometric performance characteristics including reliability and validity. Data were gathered from 1576 middle school students from across the United States in 2014 to validate the instrument and establish the measurement properties of the instrument’s scales. Factor analysis revealed two stable constructs representing beliefs and intentions, which were reconfirmed through multidimensional scaling and hierarchical cluster analysis techniques. Internal consistency reliability was found to be respectable for the survey as a whole as well as the two separate scales. The Climate Change Attitude Survey was created to fill a void in the measurement of middle school students’ affective responses to the environment and climate change. Educators may find this survey useful for assessing pre- to post intervention attitude changes as well as for identifying differences in selected groups of students. Further development is targeted to include adding new constructs as well as testing the instrument with different population subgroups. 

Keywords: environment, middle school students, climate change, survey instrument


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An Analysis of the Readiness and Implementation of 2013 Curriculum in The West Part of Seram District, Maluku Province, Indonesia

Dominggus Rumahlatu, Estevanus K. Huliselan &Johanis Takaria

pp. 5662-5675  |   DOI:
Published Online: August 13, 2016
Article Views: 2207  |  Article Download: 2881


The changes of curriculum by government always generate pros and cons endlessly. Similarly, the implementation of 2013 Curriculum, which has been established by the government, makes most of the school educators throughout Indonesia including West Seram district try hard to implement the curriculum. Given that there are a lot schools in the West part of Seram District which are located in remote areas, it is necessary to analyze the readiness of the implementation of the 2013 curriculum in the west part of Seram district, Maluku province, Indonesia to determine the readiness of the students, teachers, and even schools in the implementation of 2013 curriculum. This is a descriptive research which focused on the readiness and implementation of the 2013 curriculum in elementary schools (SD/MI), junior high schools (SMP/MTS), and senior high schools (SMA/MA) at the west part of Seram district of Maluku province. The data were collected using a questionnaire containing seven indicators. The results of this research show that the students and the teachers in West part of Seram district regency are ready to implement the 2013 curriculum. Even, there have been some schools that have implemented the curriculum. However, there are still some inhibiting factors in the implementation of 2013 Curriculum in West part of Seram district namely the lack of handbooks for teachers and students, the mental readiness of teachers and students which are not yet optimally prepared, and the dissemination that has not reached all schools.

Keywords: 2013 Curriculum (K-13), readiness level, implementation level


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